Style It Your Way

Pastel ice cream packaging design with retro typography on pink background

project overview

This ongoing look dev study serves as a deep dive into high-fidelity surfacing, studio lighting, and visual effects simulation. With the underlying themes of “Style them your way”, it was meant to be an homage to crafting my own custom shoe.

Originally textured in Adobe Substance Painter, I’ve revisited these assets to explore a portion of the ad shoe industry and seeing what makes it tick. This project represents my continued R&D into product visualization and how to connect the consumer with the very shoes on their feet.

Disclaimer: This is a personal spec project and is not affiliated with or endorsed by Converse.

project type

A Dynamic Spec Ad

year

2026

my role

Lead Designer

client

Me!

Based in: Knoxville, TN

Don't Be a Stranger!

Based in: Knoxville, TN

Don't Be a Stranger!