Originally, VISION was really just a way for me to take a short break and create a quick 3D mockup of an energy drink company between jobs. Eventually that evolved into a full brand concept where I got to dive into an experimental energy drink that focused on, well, focus!

"See the VISION" ended up being a mantra for me that turned into the mantra of the entire brand. It wasn't meant as a company's way of saying "look at our brand"d but as a way of getting the audience to dial back into their own work.